Kyiv, Ukraine – Posters advertising “The Azov school of landscape design” can be seen inside subway cars and on billboards in Kyiv.

But instead of a smiling gardener surrounded by blossoming trees and flowers, the poster depicts a bearded, smiling soldier with the Azov Corps walking away from a howitzer that spews out a shell to “design” the landscape on the Russian side.

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As Ukrainian soldiers keep getting killed and wounded along the crescent-shaped, 1,250-kilometre (777-mile) long front line, Kyiv faces a dire shortage of servicemen.

Individual military units compete for potential recruits and lure them with catchy slogans, witty campaigns, text messages and social media posts that promise thorough training that reduces the risk of getting killed or jobs behind the front line.

Many Ukrainian men of fighting age – 25 to 60 – who cannot refuse the draft choose to join them. Otherwise, they could be rounded up by “conscription patrols” and undergo perfunctory training to end up as storm-troopers – a role which comes with a high risk of death.

“There’s zero training. They don’t care that I won’t survive the very first attack,” Tymofey, a 36-year-old office worker who was forcibly conscripted last year but broke out of two training centres, told Al Jazeera.

Hundreds of thousands of men dodge the draft, pay bribes to flee abroad or illegally cross into European nations amid corruption and coercion on the part of conscription officers, as documented by government officials, media and rights groups.

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In the first year after Russia’s 2022 full-scale invasion, men of all ages volunteered in droves, standing for hours outside conscription offices and even travelling to other parts of Ukraine to find a less crowded conscription office that would enlist them.

“The first wave very massive, they were motivated,” a senior serviceman told Al Jazeera on condition of anonymity.

But volunteers are rare these days. The average age of conscripts has risen to above 40, and their fitness levels have dropped.

“We get what is left of what is left,” he said of the new recruits in his military unit – adding that infantrymen are “hardest to recruit”.

“They can and will be trained, but there’s a matter of condition. A man in his 50s with a white-collar job and several chronic diseases is not exactly fit,” he said.

Azov’s hiring spree

While recruitment campaigns are very visible, the hiring process is largely non-transparent.

Most of the applications should be filled online, and only prospective candidates are invited to recruitment offices whose locations are not disclosed because Russia targets them with drones, missiles or attacks by people recruited via messaging apps or the dark web.

And when it comes to picking the cream of the crop, Azov, now known as the First National Guard Corps, and its offshoot, The Third Storm Brigade, reign supreme.

Apart from the “school of landscape design,” Azov has billboards and online advertisements offering sarcastically named “courses” in “content making,” “event management” and “cross-fit”.

Azov has, for years, been one of Ukraine’s most outspoken military units, and its servicemen were dubbed “300 Spartans” for their months-long defence of the southern Ukrainian city of Mariupol in early 2022 that ended only when top brass ordered them to surrender.

Some 700 of Azov fighters are still behind bars in Russia, facing torture and starvation, according to swapped servicemen and Ukrainian officials.

They have become the bogeymen of the Kremlin propaganda machine that calls them “neo-Nazis” and claims they “terrorise” civilians and stage their killings to blame Russian “liberators”.

Azov had far-right origins, but the current leadership claims to have cleaned up the brigade, denying any links with “extremist” groups. Al Jazeera is unable to independently verify these claims.

The publicity and halo of martyrdom have raised Azov’s domestic profile.

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And what its recruiters offer is a “soldier-centred” approach that takes into account each potential serviceman’s background, shape, medical history and military experience – or lack thereof.

“We are building a system centred around a soldier, because a soldier is not a resource, it’s the basis of the whole system,” a senior Azov recruiter who identified himself by his call sign, Tara, told Al Jazeera in one of Azov’s open spaces in central Kyiv.

The open space is a far cry from average Ukrainian conscription centres usually located in gloom, claustrophobic Soviet-era buildings with drafty corridors and creaky floors.

It has a cafeteria with a menu most hipsters would find palatable, and a shop with trendy T-shirts, hoodies and souvenirs.

“A nation that doesn’t stand up for its heroes kneels before the enemy,” a handwritten sign on a wall reads.

Tara said that aspiring Azov servicemen undergo tests and interviews – and choose a job “with the highest efficiency

“We, for our part, guarantee that [the recruits] will serve in the exact position for which they have been approved.”

All of Azov’s recruiters are battle-tested servicemen, said Tara, who volunteered to join nascent Azov in 2014.

With a tidy moustache and at the towering height of six feet, five inches (1.95 metres) tall, he took part in Azov’s transformation from ragtag volunteer crews of football fans and nationalists who were instrumental in repelling the onslaught of Russia-backed separatists in southeastern Ukraine, into a primary military unit.

Meanwhile, smaller, less outspoken units can barely find enough recruits to replenish their losses.

“We ask around, we tell friends, we say that we can make sure they get trained properly, but it’s never enough,” Oleh, a senior officer with a military unit stationed in eastern Ukraine, told Al Jazeera.

And some are adamant that Ukraine should introduce a system of compulsory and universal military service.

“All privileges must be cancelled, all men of fighting age should undergo training and be ready for service. Otherwise, we’ll keep on losing ground,” retired Lieutenant-General Ihor Romanenko, former deputy head of Ukraine’s general staff of armed forces, told Al Jazeera.